The power of data with Anne Legg

In The Movement Podcast

Episode 3

The Power of Data

 

Welcome to In The Movement Podcast with your show hosts Christopher Kemm and Austin De Bey discuss all things happening in the credit union movement. Each episode will feature leaders talking about history and current affairs and how we can utilize our expertise to educate, communicate, and mobilize to better serve our movement.

 

Today, we are chatting with our insider host, Nicole Brusewitz, our VP of education at Mountain West Credit Union Association. She will be talking with Ann Legg about big data and big data strategy. We hear about data transformation but do we understand how to apply this concept in practice?

 

Guest Bio

 

Our guest Anne Legg recently published her book Big Data Big Climb, the only industry playbook on data transformation. Additionally, she is the founder and principal of Thrive Strategic Services, working with credit unions to create revolutionary member relationships via organizational education, member-centric data strategies, and data maturity. Anne is a recognized credit business strategist, speaker, author, educator, has delivered her workshop to over 600 credit union leaders, and received multiple marketing awards.

 

Anne’s Passion for Data

 

She worked for an MCIS service provider with 100% of the audience being credit unions for the past 17 years. Anne enjoyed working with member-centric, data-driven businesses. While working, she went back to school and received her MBA. Her thesis became a white paper, then gained popularity on the international scene. The ICS selected her thesis for presentation and worked with big companies to use data to improve lives.

 

The Power of Data

 

“The gorgeousness of data is that it comes in three beautiful buckets: descriptive data, prediction, and prescribing a solution before you get there.” These critical and fun elements of data are what drives Anne to deep dive into her work daily.

 

Listen in to find out why credit union data is better than Amazon data, understand the three buckets of data, and how to use this data to predict where your member is going to next. Learn how Anne connects the dots of data strategy, how credit unions can leverage connections, and why being a data nerd qualifies you to review data to even the playing field.

 

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Show Notes:

[04:15] How Anne found her passion for credit unions. 

[07:21] The three buckets that data can be organized. 

[09:31] Connection between data strategy and how the credit unions can leverage these connections. 

[13:05] How credit unions can approach data without overwhelm. 

[18:30] An example of member friction within credit unions. 

[24:22] Why Anne’s book can be translated to the medical industry. 

[26:27] What Anne can bring from her first marathon experience into business. 

[30:40] Mountain West is launching the first data institute in 2021.

 

Episode Links and Resources

Subscribe to our show on Podbean

Connect with us on social media

Tweet with us on Twitter

Contact Chris via email ckemm@mwcua.com

Visit Mountain West Credit Union on the web

Grab a copy of Anne’s Book Big Data Big Climb

Connect with Anne Legg on LInkedIn